home business tips
hi i have just started my own business in lingerie home parties in Ireland need tips on advertising?
anyone can book a party so long as they are over 18
Look at the big picture first.
What’s the image you want to portray to your customers?
Are you the swanky and saucy lingerie consultant, or are you the neighbor across the street that sells underwear?
Who are your customers?
Are you targeting stay at home moms with no time to shop, or young gals in their 20’s and 30’s that are looking for a sexy neglige?
(doesn’t mean you can’t sell to both, but pick a focus)
What’s the end result you’d like to achieve from your business?
Do you want it to remain a small scale business or are you wanting to be the high powered-go get em-make you hot lingerie consultant that’s booked out months in advance?
Now that you have THAT figured out…. it should be easier to see how you’re going to get where you want to go.
If you want to be seen as that swanky consultant, advertising on green flyers probably isn’t going to get you there.
But maybe sending out cards on black card stock with hot pink writing will you get a little closer.
I actually have a client that is a lingerie store front and we do mirror/mint tins for them that are inexpensive but amazing. The silver tins have a cute lace bra on the top and inside is a mirror. They can refill with their mints when they run out and all the stores information is on the back. What a way to stay in front of your client!!! Not to mention when someone else sees it, they of course ask where they got it from and there you go, word of mouth wins again!
Be creative. Keep your image in mind. And dare to be different!
Good luck!
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