The 4 Pillars of a Successful SEO Campaign (For Beginners)

Are you an SEO beginner?

No worries! In this video,

Nathon Gotch is going to walk you through The 4 Pillars of a Successful SEO Campaign. But the first question is:

What is SEO?

SEO is an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results.

This process of SEO has four core pillars of success:

SEO for Beginners: Rank #1 In Google in 2023

The 4 Pillars of a Successful SEO Campaign

The four key areas of SEO that site owners need to consider are:


Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign. I’ll show you how to pick the right keywords for your business and your unique situation in the video. Once you’ve found keywords, you need to optimize your site’s technical performance.

Take a look at In-depth keyword research training here.


Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold: First, we want Google to be able to crawl and index our pages in an efficient manner. Second, we want our site to have a tremendous User Experience (UX). I’ll show you what to look for and how to optimize both elements in the video. Once you’ve found keywords and optimized for UX, it’s time for the most important part:


Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content. Here’s the key: You should always optimize BEFORE you create. Nathan explains why in the video. And last, but not least:


You can nail all previous pillars like a pro, but without backlinks, you’ll struggle.

What are backlinks?

Backlinks are links from other websites and Google considers them “votes.” In theory, the more high-quality votes your page has, the more Google will trust it.

What does a high-quality backlink look like? Watch the video to find out 🙂


Those are the 4 pillars of a successful SEO campaign.

In this video, Nathan used “Semrush” an SEO platform often used for keyword research and online ranking data, including metrics such as search volume and cost per click, and more.

SEMrush offers more than 55+ tools and reports helping businesses worldwide to get measurable results from online marketing. Try Semrush for Free.


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