Are you an SEO beginner? No worries! In this video, Nathan Gotch is going to walk you through the 4 pillars of SEO to help you rank #1 in Google in 2022.
Nathan is the founder of Gotcha SEO and he has personally led hundreds of successful SEO campaigns in his agency and he’s trained thousands of SEO professionals in his program Gotcha SEO Academy so, in this free SEO training, he’s going to walk you through his proven in-house SEO process so you can rank on the first page of Google.
But the first question is, What is SEO?
SEO is an acronym for “Search Engine Optimization.”
And it’s the process of ranking web pages on the first page of Google’s organic search results.
This process of SEO has four core pillars of success.
Table of Contents
Keywords are the first of the 4 pillars of SEO which are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign.
Nathan shows you how to pick the right keywords for your business and your unique situation in the video. Once you’ve found keywords, you need to optimize your site’s technical performance.
Optimizing technical performance is the second of the 4 pillars of SEO. Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold:
- First, we want Google to be able to crawl and index our pages in an efficient manner.
- Second, we want our site to have a tremendous User Experience (UX). Nathan will show you what to look for and how to optimize both elements in the video.
Once you’ve found keywords and optimized for UX, it’s time for the most important part and that is content.
The third of the 4 pillars of SEO is content. Think of content as the lead domino for SEO success.
You should invest most of your time in optimizing and creating new SEO-driven content. Having a blog on your website is the best way to do this.
Here’s the key: You should always optimize BEFORE you create.
Nathan explains why in the video.
And last, but not least…
You can nail all the previous pillars like a pro, but without backlinks, you’ll struggle.
What are backlinks?
They are links from other websites and Google considers them as “votes.” In theory, the more high-quality votes your page has, the more Google will trust it.
The 4 Pillars of SEO video tutorial.
Watch this video where Nathan Gotch walks you through the 4 pillars of SEO to help you rank #1 in Google in 2022.
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