How Word-of-Mouth Marketing Works

How Word-of-Mouth Marketing Works

Do you want to be your audience’s go-to authority in your niche?

You can use a variety of marketing strategies to achieve this, but word-of-mouth marketing is by far the most successful and efficient.

Word-of-mouth marketing (WOMM) is, at its most basic definition, free advertising that happens when a customer has a great experience with you or your company.

The happy customer is so delighted, that they can’t help but sing praises about you to anyone who will listen.

As a result, rather than paying for advertising, new people learn about how fantastic you or your business is from a reliable friend.

This element of social proof is a very effective sales tool.

By leveraging the oldest kind of advertising known to mankind, WOMM, you may increase the effectiveness of your marketing efforts and boost your reputation and brand.

How Word-of-Mouth Marketing Works

People have grown used to the advertising hype, which explains why WOMM is so effective. They are more intelligent than ever and recognize online marketing promotions when they see them. When consumers see your advertising content online, they’re consequently less inclined to pay attention.

However, with word of mouth, recommendations are made by friends who are being truthful.

According to marketing studies, people are significantly more inclined to base their purchase decisions on what their friends say rather than on what they see in advertisements.

When was the last time you decided to try something after hearing about it from a friend? It’s simple to understand how word-of-mouth marketing works with your own experiences.

Organic vs. Accelerated Word of Mouth

Word-of-mouth advertising is not at all new. As long as language has existed, people have been disseminating information about goods and services.

One person tells two friends, they each, in turn, tell two more, and so on. It’s the precursor of viral marketing before the internet.

This is known as “organic” WOMM. It’s organic because it happens naturally and without your assistance.

However, you do not have to always hope that people will talk about you and your business. Instead, you can achieve it through “accelerated” word-of-mouth marketing.

This is when you launch a campaign and use tactics specifically designed to encourage word of mouth.

The goal of accelerated WOMM is to generate a buzz and get people talking. Businesses create products and content with the intention of being shared. They enlist the help of influencers and brand advocates to spread the word, and may even offer incentives to their audience members for telling others.

There are strategies you can use to get people talking and give them the push they need to spread the word. All it requires is just some strategic planning and effort.

Word-of-Mouth Marketing Examples

Today businesses are using WOMM in a variety of ways to raise awareness. For example, you could hold a contest or challenge in which customers create videos highlighting original, unusual, or humorous uses of your products. You select the best ones and award them, then share all of the submissions with your audience.

Another example would be a coffee company that creates content teaching its audience about its ethically sourced beans and how it supports local communities and causes. The company’s customers support the business not only for the coffee but also for the core values they share. This gets people talking and telling others about the coffee that everyone should be drinking.

Another simple WOMM idea is to gather reviews and comments from your customers and post them on your website, directories, or social sites.

And don’t forget your Google Business Profile.

Word-of-Mouth Marketing Strategy

Here are 8 word-of-mouth strategies you can use to get people talking about you or your business to get more customers and boost your reputation and brand.

1) Offer Expert Advice and Information.

Create and share content that helps your audience solve problems they’re facing. Offer this help free with no strings attached. If your content is unique and offers value, people will be much more likely to tell their friends about it.

2) Excellent Products and Services.

Offer excellent products and services with stellar customer service. If you offer the highest quality possible, people will tell others, especially if they get results from using them.

3) Learn How to Build Buzz.

Since WOMM works best when people are talking, take proactive steps to get them talking. Make everything shareable. Create events that will get talked about. Take advantage of current and upcoming trends.

4) Do One Thing Really Well.

Don’t try to be all things to all people. Focus on one thing and do it really well. If you can do one thing better than anyone else, you’ll get to be known for that specialty. You’ll gain an edge over the competition and word will spread.

5) Exceed Expectations and Wow People.

Go above and beyond what people expect of you. Give them unexpected surprises that will create a wow moment. These experiences are memorable and build buzz. The easiest way to wow people is to make promises and overdeliver on them.

6) Tell a Good Story.

Learn to tell stories well. If you share stories that connect with your audience through the core values you share, this will build a great relationship. People will buy from you because of your story, and then they’ll spread the word.

7) Create an Experience.

Don’t just create a product or service. Create an experience. Think about the journey your customer takes from initial contact to becoming a repeat purchaser and brand advocate. Make each step as engaging, helpful, personal, and enjoyable for your customer as possible. Seek ways to add value at every step along the way.

8) Stay in Touch with Your Audience.

Good communication with your customers is the key to making WOMM work. You need to know what problems they face and why they buy from you. You should have a plan for consistently gathering both positive and negative feedback that you can take action on, continually creating an even better experience.


Ready to Make Word-of-Mouth Marketing Work for You?

Ready to get started?

The first step toward word-of-mouth marketing is to identify some strategies you can use to get people talking about you.

If you know your audience well, you can easily find some ways to build buzz over your products and services.

Go ahead and pick from some of the ideas and examples in this article to start with. Then let your own creativity kick in.

Implement and refine, and soon you’ll know exactly what you need to do to get your customers talking about you and telling others.

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