In this SEMRush SEO Backlinks Guide video tutorial, Nathan Gotch, founder of Gotch SEO shows you everything you need about backlinks. And then he’ll show you 3 practical link-building techniques that work to land awesome backlinks.
In fact: You can handle all the other SEO variables well, but without backlinks, you won’t rank.
There are two ways to think about backlinks:
#1. Your domain strength Google likes ranking websites with strong link profiles as a whole.
Because it’s a single of authority and trust. In their (algorithm’s) eyes, if other high-quality websites trust you, they should also. Your goal should be to narrow the backlink gap between you and your competitors on the domain level.
#2. Your quantity of backlinks on the page level You need to acquire backlinks to all pages throughout your website.
Examine how many backlinks your competitors have for the target keyword you want to rank for. Then work to narrow that gap on the page level.